A new coalition led by the United States largest professional sunbed centers announced the formation of the American Suntanning Association(ASA), which is billing itself as “a values-based organization dedicated to increasing public awareness about the facts associated with moderate ultraviolet (UV) exposure and spray-on tanning and correcting misinformation about sunlight and sunbeds. “It is time to have a higher-level discussion about UV light from the sun and from sunbeds,” s...